Digital Transformation in the Syrian Fashion Industry Through a Strategic Partnership Between NasTex and Digital Fashion Academy
GF Editor
Nas Tex Group, under the supervision and organization of GrowFast Investment and Entrepreneurship Platform, announced the signing of a strategic partnership with the international Digital Fashion Academy, as part of a strategic vision aimed at supporting digital transformation in Syria’s textile and fashion sector and transferring global expertise in digital design, artificial intelligence, and e-commerce to the Syrian market.
This partnership comes within GrowFast’s vision to develop the Syria International Textile Exhibition “Nas Tex” into a specialized economic platform that brings together industry, technology, education, and investment, contributing to building a modern ecosystem that supports the growth of the textile and fashion sector and enhances the ability of Syrian designers, manufacturers, and entrepreneurs to compete in regional and international markets.
Digital Fashion Academy represents a strategic partner in this initiative, bringing specialized expertise in fashion research, digital design technologies, artificial intelligence applications in fashion, and digital commerce. Through this partnership, the Academy will contribute to transferring knowledge and developing local capabilities in accordance with the latest global standards and practices.
The cooperation between Nas Tex and Digital Fashion Academy focuses on launching educational programs, training initiatives, and practical projects targeting Syrian designers, creatives, entrepreneurs, and manufacturers. These efforts aim to develop their skills in modern design, business automation, digital marketing, and building business models capable of accessing global markets.
The initiative also seeks to empower Syrian talents by enabling them to benefit from advanced technologies, including artificial intelligence applications for design development and production optimization, while enhancing the use of digital tools in marketing and e-commerce to build a more innovative, flexible, and competitive fashion sector.
This initiative comes as part of GrowFast’s strategy to establish effective international partnerships, connect Syrian talents with global expertise, and transform knowledge and technology into development projects and initiatives that support the growth of productive sectors and strengthen the presence of Syrian industry in global markets.
Through Nas Tex Exhibition, GrowFast continues to develop specialized economic platforms that integrate investment, innovation, and international expertise, with the aim of supporting the future of Syria’s textile and fashion sector and creating new opportunities for a new generation of designers and entrepreneurs.
