A fireside chat with entrepreneur Ashraf Farouk, where he shares his journey of growing his business from a small auto parts shop in 1992 to establishing a fully integrated operation that includes import, assembly, and manufacturing.

The session explores the key challenges he faced throughout his career, the transformations he experienced, and highlights the importance of integration between the Egyptian and Chinese markets—showcasing the opportunities and expertise gained over more than thirty years in the industry.

This discussion comes at a time when the entrepreneurship landscape is undergoing significant changes, with a growing emphasis on manufacturing as a crucial path to ensure growth and sustainability, particularly in trade- and industry-related sectors.

The session is tailored for entrepreneurs and business owners interested in understanding market realities, exploring development and expansion opportunities in the auto parts sector, and building professional connections with key players in the field.