In the world of entrepreneurship, every successful journey begins with a clear idea and a thorough analysis of its market value. How can an innovative idea be transformed into a tangible project that delivers real value? What are the practical steps to ensure its success and development in line with local and international standards?

In this session, trainers Malek Aggiag and Ibrahim Houari provide practical tools to guide participants in deeply analyzing problems, identifying the added value of each idea, and turning innovative concepts into an initial actionable plan. The session also covers intellectual property and trademark considerations in China, along with presenting a project pitch template and the project plan file for final submission.

This session is exclusively for participants qualified for the second phase of the Arab Innovator Competition, focusing on developing their projects from idea to actionable plan, while understanding legal and commercial aspects to maximize opportunities in the market.