heavily depends on understanding the target market, analyzing the competition, and identifying a competitive advantage that sets the project apart. The key question arises: How can a founder analyze the market, determine opportunity size, and build an effective marketing and pricing strategy that attracts customers and ensures growth?

In this session, expert Mohamed Al-Adimi will provide practical tools to conduct a comprehensive market analysis and estimate opportunity size (TAM, SAM, SOM), study direct and indirect competitors, and analyze their strengths, weaknesses, and pricing strategies. Participants will also learn how to create a unique value proposition (UVP), develop an appropriate pricing strategy, and set up an initial Go-to-Market strategy to identify the most effective marketing channels, while crafting clear messages that highlight the project’s competitive advantage.