In the world of entrepreneurship, great ideas are not built in a moment — they emerge through experimentation and rapid learning. The prototype is the stage where an idea transforms from a mental concept into a tangible form that can be tested and refined. The key question arises: how can entrepreneurs turn their ideas into effective prototypes that demonstrate real value with minimal cost?

In this session, experts Ahmed Al-Sheikh and Ahmed Abdelhai present the Prototype Thinking methodology as a practical tool to help participants map out all customer interaction points with the product or service, identifying the most critical features to focus on in the prototype. Participants will also learn how to design a working business model, present it, and collect instant feedback from users to improve and refine it efficiently.